Media and collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you? we are included in building a picture that reflects us, the importance of this is the way of life encompassing us, the thing that makes us our identity and how we need to be seen.

I think there for i am?  How in the past our identities were fixed and people we not going to change because a magazine or newspaper told the what the new trend was.

From citizen to consumer?  becoming passive consumers of media products 

The rise of the individual?   individualism 

Branding and lifestyle?  products can be linked to different lifestyles depends on the way they are marketed.

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Sony- This reflects my identity as i use their products almost everyday and have done for a long time.

Youtube- This is part of my identity as i believe it reinforces the idea of globalisation which i believe in.

Nike- This brand is part of mu identity as it pushes you to do well at all things not just sport. 

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

 For men and women alike the media does present style over substance as it sets them unrealistic goals which people feel they must live up to, for example for men they must be fit and muscular whilst women must have the latest clothes and jewellery.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard argues that we now live in a media-saturated society in which media images dominate and distort our view of events and the world to such an extent that they are creating reality rather than merely reporting it.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

No, but i see how people can change there profiles so that it better reflects what people expect and think of them and not what they actually want that picture to represent.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

We may all disagree with it but in reality when websites say they are running cookies or recording data we still use the page because we have no other option. If we don't agree to their conditions usage of that website is restricted.