1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?
The whole music video is designed to be a theatrical performance as with all the editing and effects used to make it look as though it was filmed in the 50's/60's. The clothes Beyonce was dressed in also added to the olden time look and fit the description of what a woman would've looked back then.
2) Would McRobbie view Beyonce as an empowering role model for women? Why?
McRobbie talks about empowering other women through being glamorous and this video definitely reinforces this idea as Beyonce is seen to be dresses in sexual clothing. However this video does have two perspectives because the other side that Beyonce is portrayed as is as a housewife and that isn't made to look glamorous and McRobbies wouldn't think this empowering it would be the opposite for young women as it is reinforcing traditional values.
3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
This video does reinforce the male gaze as a semi-naked women in a music video would appeal to most men but it does empower women because the majority audience for this video would be females and the lyrics for the song is made to empower other females and the dressing up to 'impress' men may not be the only option for Beyonce as it is another empowering technique.
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