New Zealand media merger risks growth of 'glib, click-bait' coverage, say editors
This article looks at the potential aquisition that two of New Zealands largest media companies are going to partake in. The equivilent to the UK's CMA (competition and markets authority- a regulartory body set up to to deal with collusion in Industry) the commerce commision are against the merger and have the authoirity to stop it from happening because it would significantly affect New Zealands news environment and it could put consumers ay a disadvantage.The two largest News organisations in New Zealand (NZME and Fairfax Media) are deciding to merge together to rise up against lower advertising revenues and falling newspaper sales. This would indefinitely give them much more control which isn’t necessarily a bad thing because in a time where the internet is rife with click bait stories and hoaxes it may be beneficial for an audience to start consuming acceptable news. This can be linked to Gramsci’s theory on hegemony as in this case a large media organisation is in control and therefore can influence other classes and groups and especially in the age of the digital revolution where people don’t know what news to trust they may start going back to traditional media platforms like Broadcast and when they do they may accept the values and ideologies as common sense once mor
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